My friend once asked me how to build a website. She was interested to write about women’s leadership to celebrate International Women’s Day that falls on March 8th. It brought nostalgic memories because the first time I set up a blog was back in 2009, encouraged by my fellow writer friend.
You probably read this post because you have an interest in blogging. You want to create a website. You want to write. You want to get an audience. You’re eager to start.
But what to do first?
In this post, I will cover six essential stuff to help you start blogging.
Here is my review of the current blogging platforms
Let say you’ve picked the platform to write on. The next thing you have to do is to choose a theme. Think about it this way: your theme should represent what you’re writing about, your personality, and your audience’s taste.
The image above is a sample theme that I’m talking about. Theme is about the colors you choose, the font you use both in titles and paragraphs. This theme is suitable for female readers who might want to read motherhood, relationship, or home hobbies (sewing, painting, etc.).
Now compare that with this theme. It might be suitable to both female and male (maybe more to female) readers who want to read about adventure or technology.
Now comes the most important task. How would you name your website? A good standard is to make your website sounds professional. For example, instead of “Eternal Blue Sky” you might want to consider “Daily Creative Boost by Dana Derbingham”. In naming your blog or website, think five steps ahead. Imagine you monetize your website in the future. Imagine you’re selling a product for your readers. Hence, you don’t want to give a vague name. You want a website name that represent what business you are in.
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Tabs are always changing. But at the very least you need to have the following:
Here are 10 steps to make a blog post:
Click the button below to download an infographic for Steps to Create a Blog Post
Here’s a more advanced tips I want to share. You can use Google Analytics to measure your website performance. The way you do it is you set up using your Google account, Create Property and add your website, and copy paste the tracking code to your blogging platform. In today’s post I will give screenshots of the things Google Analytics measure.
Here, there are 689 pageviews from January 20th to March 27th, 2020. And the average time spent per page was 1 minute 1 second. Bounce rate (or how often people leave after visiting a page) is 68.13% that is pretty high.
You can get an idea of the best performing content of your website. Here, from January 20th to March 28th, 2020 “How to Get Writing Ideas” that is the first blog post has the most visits. However, people spend longer time reading “Point, Illustration, Explanation for Essay Writing” for two minutes three seconds on average.
In this screenshot, you get a glimpse of the customer acquisition based on social media. Above 80% is from Facebook but the ones from Pinterest spend longer time on the website (about one minute 45 seconds.
I would dare to say that making a website or blog is an easy thing. It’s the commitment that is challenging. You have to write on the blog consistently, whether it’s daily, weekly, or monthly. Strategize your content and be discipline with your schedule.
One thing that I didn’t cover is about domain. So, you can get www.websiteaddress.com instead of www.websiteaddress.weebly.com. You can get a domain through Google or Blue Host and other places. I recommend to test out your website and blogging for some time (3 months or 6 months) before deciding whether to buy a domain or not.