Did you know?
Recruiters spend an average of 7.4 seconds in reviewing individual resumes . This is based on a research study by TheLadder. Will Evans, the head of the user experience of TheLadder said, “They’re looking for job hoppers, minimum education requirements and a candidate’s steady career progression,” in his interview with TIME magazine.
For some of you, this post might be a very basic one. But to others, it might be the most important blog post they don’t want to miss.
If you’re not aware of it, there is a difference in writing structure based on the country you live in. At least, that is what I observe between Indonesian essay writing and American essay writing.
Hold on. Why are we talking about personal brand? Where’s your guide for writing a resume? Cover letter? LinkedIn profile? I thought I’m here to learn about those things.
Relax. I value your time and that’s why Personal Brand is what we need to discuss first. We need to always strategize in approaching job opportunities. A thorough plan is better than quick fixes. Think about it this way. You submit a wonderful resume, a spectacular cover letter, and your LinkedIn is available online. But when recruiters ask about your strengths and weaknesses, you are completely lost. Or maybe you’re presenting in front of potential investors. You talk about projected sales and how much investment you need. But when they ask what makes your business and you as an owner different than others, you cannot answer. This is where personal branding comes in.